Listings and Technological Ethics for Florida Sales Agents and Brokers

Listings and Technological Ethics is the focus of a 3-hour course created by instructor Steve Carvelli.

The first part of the course, Listings, will outline types of listings; how to match type to a clients’ needs and expectations, and how to effectively price the commission and/or fee for the listing. This course will also look at marketing strategies that generate listings, how to measure their effectiveness relative to the overall market; and most importantly, how the conduct of our business in this technology-laden environment relates to listing generation and marketing.

The second chapter, Technology, and Ethics will discuss the conduct of brokers, agents, and all practitioners of real estate. We will look at changes in conduct caused by technology, and how the ethical considerations for such conduct have been affected, or perhaps not affected. We will look at the ethical issues that persist in our practice over time, the new ones that are evolving, and the new emerging issues that will populate our future.

After completing the course in its entirety, you will be able to:

1. To provide real estate licensees the tools and resources to enhance their listing literacy and better apply and adapt the contractual types to client need and expectations.
2. To review and strengthen the ethical framework that a licensee should utilize when soliciting and taking listings.
3. To develop and even expand a licensee’s knowledge of the ethical considerations that arise with the growing use of technology in the real estate industry.

Florida Real Estate Sales Associates and Brokers, are required to complete 14 hours of continuing education every two years to renew their license including 3-hours of Florida Core Law and 3-hours of Ethics and Business Practices.  If you are a member of NAR, you are required to complete a Code of Ethics course before 12/31 in order to renew your membership.